On Thursday evening, as rumors swirled regarding an incident at Brown University, CNN’s Kaitlan Collins used social media, pointing out the conflicting information and directing people to her channel's 9pm newscast.
While the network is hardly a impeccable news source, her message resonated for numerous observers. It remains one of the outlets where there exists grounded and largely trustworthy reporting – particularly during crises like the one unfolding in the vicinity of a New Hampshire storage facility.
A Precarious Position During a High-Stakes Tug-of-War
Yet CNN, now middle-aged, finds itself in a vulnerable position as two huge media corporations battle over ownership of its corporate owner, Warner Bros Discovery.
Whatever the outcome, the destiny of CNN has become part of a high-risk game of corporate ownership, rather than as a question of what serves the news-consuming public.
“Here is one more case of the deep structural problems with origins in decades of regulatory actions,” said Victor Pickard, author of “Democracy Without Journalism?” and a academic specializing in media policy at the University of Pennsylvania.
The debate about who will own Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – misses a broader point.
“It gets presented as a financial tale with key players as the central actors, but there is very little discussion of the public interest,” Pickard said.
The Additional Element: Political Influence
This situation is made more complex by Donald Trump’s opinions about a network he has consistently labeled as perhaps his primary “fake news” foe.
Recall the cries of “CNN sucks!” at the president’s rallies, his administration's retaliatory withdrawal of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in press briefings.
Trump now asserts that CNN needs new ownership. Many see this as a desire for ownership that will protect him from criticism and scrutiny. That is one reason why he seems to come down on the side of Paramount Skydance, which has made a unsolicited offer.
There is a basis to like that suitor more. For one thing, it is controlled by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.
Paramount, parent of CBS News, also recently placed the conservative Bari Weiss, known for her “anti-woke” beliefs, as the top editor of that venerable news network.
A Possibility of More Turmoil
Significantly, if Netflix wins, CNN and other cable outlets would first be spun off into a standalone company. That would be a relief to many at the network, but it’s hardly a safe harbor. That setup could pave the way for CNN for a future sale. The cycle continues.
According to Timothy Wu, a great deal of this is illegal, anyway. The influential voice of big tech’s dominance stated that competition laws should block both deals.
“Each proposed deal would be detrimental to the country, and both should be opposed by regulators,” Wu recently wrote.
The Core Issue and a Potential Solution
No matter the outcome regarding CNN, the bigger problem persists.
“The present media landscape is a profoundly anti-democratic system, but we shouldn’t give in to the belief that change is impossible,” Pickard said. Policy decisions – dating back to the 1930s and 1940s – helped to create this overly commercial monster, and revised policy decisions can fix it.
Is this likely in an era where the head of the FCC won’t even affirm that the agency is independent? Change is a distant prospect now, but that should not imply it will not happen in the future.
Measures that support independent news organizations, bolster local journalism, subsidize public media, and outlaw the concentration of media power in a handful of hands are not only possible – they are vital for a healthy democracy.
When it comes to media ownership, size does not equal quality. And news organizations like CNN shouldn’t be tools in the latest acquisition battle.