The platform is rolling out a new feature that enables them to cut down on the volume of AI-made content appearing in their streams. This step comes as the platform announced that it presently contains in excess of 1 billion AI videos.
Trial and Implementation
The update is undergoing trials over the coming weeks before a global release. This advancement comes amid a rise in content created by AI, driven by emerging content generation software.
AI Proliferation Online
It has been noted that approximately a tenth of the quickest rising video streams on another major platform exclusively feature AI-generated videos. A significant portion of this material is deemed mass-produced AI material, a phrase for inferior, bulk-generated content that is typically absurd or surreal.
Based on user feedback that many people like content made with AI tools, from AI artwork to informative clips, and we want to give people the ability to increase or decrease of that, according to their own preferences,” stated a company executive.
Volume and Proportions
The platform shared that there are now 1.3 billion videos on its service tagged as artificially created. Overall, over 100 m pieces of content are uploaded to the app each day, making clips made by AI a minor percentage of its overall inventory.
Customizing Your Feed
Members will be in a position to decrease or raise the amount of AI-generated videos they view by accessing the “manage topic” setting in the application and choosing “AI-generated content”. Further subjects that can already be adjusted under the filter include current affairs, clothing, aesthetics, and dance.
AI Disclosure Rules
The platform’s guidelines mandate creators to tag lifelike artificially created content, and it prohibits dangerous fake videos of celebrities or emergencies. Any believable artificial content that is not labeled can be taken down under its community policies.
Additionally, the app will henceforth attach an AI-generated watermark to content created with its own AI tools, or flagged by an collaborative effort for identifying content made by AI. This step is intended to deter users from attempting to circumvent the tagging system.
Responsible AI Funding
The company is also launching a $2m educational fund for specialists and institutions to develop learning resources about responsible artificial intelligence. This initiative will assist non-profit groups focused on training coding and technology.
Platform Protection
TikTok has supported its moderation strategy, amid debate over proposals to cut jobs for a large number of safety staff in the UK. The company is planning to cut a significant number of roles in its trust and safety team in London, with trade unions and internet security professionals voicing alarm that staff are being displaced by machine-led review.
A company official stated that people-led review would remain essential, but AI can shield workers by filtering out the most harmful content ahead of it gets reviewed by humans. The company reported a 76% decrease in shocking and graphic content reviewed by safety staff over the past year due to the use of its automated systems.
We believe it is crucial to combine people and machines to ensure user safety,” she said. “We’ll have staff as involved in the system, but we further consider it’s very important to limit contact with harmful content as rapidly, which is why a lot of the machine support is really helping us process content quickly.”
